About Shinsei

For the fans who remember every frame—and want to carry a piece of the story with them.

Why Shinsei exists

Great characters stay with us long after the episode ends. Shinsei brings those icons off the screen as compact building-block keychains made for bags, keys, shelves and everyday display.

What makes the collection different

We keep the edit focused: recognisable characters, expressive designs and pieces that feel fun to collect together. Instead of an endless toy catalogue, every series is organised so you can find your favourites quickly.

Small scale. Big personality.

Each piece combines a character-inspired building-block figure with a metal chain and split ring. Minor differences in colour or printing can occur between production batches, making every drop feel a little individual.

Built around the community

Shinsei is still at the beginning. New series, characters and improvements will be shaped by what collectors actually want to see next.